Threads Introduces Media Sharing with Creator Credit

Threads has launched a new feature that allows users to share media with proper credit to the original creator. This update lets users repost images or videos from others, prominently displaying the creator’s username in the top-left corner of the shared content. Additionally, a unique re-share count specific to the media will be shown, ensuring transparency in how content circulates.

How to Use the New Feature

To use the feature, users can long-press on the media or tap the repost icon and select the ‘use media’ option, enabling seamless sharing. Instagram chief Adam Mosseri highlighted this enhancement in a recent Threads post, emphasizing its potential impact.

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Creator Control and Content Protection

Creators retain control over their content through platform settings, with an option to disable sharing. However, this restriction applies only to new posts and does not retroactively affect previously uploaded material.

Encouraging Ethical Sharing Practices

This feature is designed to encourage respectful sharing practices and deter unauthorized reposting. Shared content metrics remain tied to the original creator’s post, ensuring proper recognition, while re-sharers gain visibility for their contributions. By promoting ethical sharing, Threads aims to establish a culture of proper attribution and accountability.

Limitations and Future Steps

Notably, the feature does not address content being shared from other platforms but represents a step forward in fostering ethical practices within Threads. Users can report or call out unauthorized sharing, reinforcing adherence to the platform’s guidelines.

Threads’ Growth and Market Position

Threads’ user base continues to grow, with Meta reporting 300 million monthly active users. While it still trails behind X (formerly Twitter), which boasts roughly double the users, Threads’ rapid rise within 18 months showcases its competitive momentum in the social media landscape.