How To Use Facebook Group Events & Webinars To Earn Money?

Have you thought about hosting an event or webinar to connect with your members on a deeper level but the uncertainty of where to start, or how to make it profitable, stops you?
You’re not alone. Many group owners face the same challenge: how to create events that not only engage but also drive real value both for the audience and for themselves.
The truth is, that creating memorable events and webinars isn’t just about picking a topic or sending invites.
It’s about understanding what your audience truly cares about and turning that into an experience they won’t forget.
But even the best event can fall flat if no one shows up, right? That’s where smart promotion, like Facebook’s powerful advertising tools, becomes your secret weapon.
Let’s discuss further how to overcome this uncertainty, create events that captivate your audience, and use ads to ensure they reach the right people.
It’s time to turn your ideas into something impactful and profitable. So, let’s start by learning how to create and set up an event first.

How to Create an Event in a Facebook Group?

“Open Group” > “Events” > “Create Event” > “Add Details” > “Create Event”

To create an event in a Facebook Group, go to the group, click on the “Events” tab, and select Create Event to start setting it up.
Here’s a step-by-step guide to ensure your event is created smoothly:

1. Navigate to Your Group

Open Facebook on your browser or app.
From the left-hand menu (on desktop) or the group menu (on mobile), select the group where you want to create the event.

2. Go to the Events Section

Once inside the group, look for the “Events” tab located under the group’s cover photo.
On mobile, tap the three horizontal dots (menu), and then select “Events”.
After accessing the “Events” section, click on “Create Event”.

3. Add a Cover Photo

Upload a relevant and eye-catching image to represent the event. This grabs attention and sets the tone.

4. Choose Event Type

Facebook allows you to choose between:

Online Event: If your event will be held virtually (e.g., on Facebook Live, Zoom, or Messenger Rooms).
In-Person Event: For physical gatherings with a location.

5. Fill in the Event Details

Choose a clear and engaging name.
Set up a start and end time for your event.
For in-person events, provide a venue address. For online events, add a link or choose an online meeting tool.
Add a short, compelling description that tells attendees what to expect.
Add co hosts to the event if you like.
Setup the chat options
Set whether the event should be repeated or not & tap on “create event” to publish.
By following these steps, you can create an engaging and well-organized Facebook Group event that increases attendance and participation!

How to Create Memorable Events & Webinars That Engage Everyone?

Creating memorable events or webinars starts with understanding your audience and building an experience that resonates with them.
By focusing on strategic planning, effective event promotion, and post-event engagement, you can host events or webinars that not only attract the audience but also leave a lasting impact.
Here’s how to ensure your events and webinars captivate everyone:

1. Understand What Excites Your Audience

Start with a clear idea of what your members care about. Before planning any event or webinar, get to know your audience.
What motivates them? Is it networking, fun activities, learning opportunities, or something else?
Conduct quick surveys or gather insights from past interactions to understand their preferences. A well-aligned theme or purpose ensures your group feels connected and excited.

2. Share the Event or Webinar on Other Platforms

Utilize platforms like Facebook, Instagram, LinkedIn, or WhatsApp where your members are already engaged.
Share teasers, post updates, and create polls to involve them in the planning process. This keeps your event or webinar top-of-mind and makes it feel relevant.

3. Boost Excitement with Social Media

Social media is your best friend for free, wide-reaching promotion. Encourage your group members to share posts about the event or webinar on their feeds.
Create shareable graphics, use hashtags, and consider hosting a mini-contest with free tickets or goodies as prizes.
The more people talk about your event or webinar online, the bigger your reach will grow organically.

4. Boost Visibility with Smart Advertising

Small investments in ads can lead to big gains in attendance. Consider using paid ads on platforms like Facebook or Instagram to target people who fit your ideal audience profile.
These ads allow you to focus on specific interests, locations, and demographics, ensuring your message reaches the right people.
Paid ads can be particularly useful for boosting last-minute registrations.

5. Build Momentum for the Future

After the event or webinar, keep the conversation going. Share highlights, photos, attendee testimonials, or recordings on social media and through emails.
Use this moment to invite feedback and hint at upcoming events or webinars. If the session met or exceeded expectations, build on its success by planning the next one.
If not, consider pausing to reflect and refine your strategy.

6. Involve Your Members in the Process

Let your group contribute to make it truly theirs. From suggesting themes to voting on activities, giving members a say creates a sense of ownership.
They’ll be more invested in the event or webinar and likely to promote it themselves, which makes the experience more engaging for everyone.

7. Create Unique Experiences

Make your event or webinar stand out with something special. Offer something unexpected like a themed photo booth, live music, or a surprise guest speaker for events.
For webinars, include live Q&A sessions, breakout rooms, or downloadable resources.
Think about creating moments that attendees will want to share with others, both in person and online.

8. Make Follow-Up Easy & Impactful

Stay connected to turn participants into loyal members. Send personalized thank-you notes, share useful resources, or create a highlight reel of the event or webinar.
Don’t let the excitement fade, this is your chance to deepen relationships and keep them looking forward to more.

9. Engage Attendees Before the Event or Webinar

Build anticipation by engaging attendees beforehand. Share event schedules, teaser content, or preparatory materials.
Consider creating a sense of community where the audience can interact before the event begins.

10. Prioritize Accessibility

Ensure your event or webinar is inclusive and easy to join. For webinars, provide detailed joining instructions, and accessibility features like subtitles, or recordings for those who can’t attend live.
For events, ensure the venue is physically accessible and accommodate dietary or special needs when possible.

11. Evaluate and Improve

After the event or webinar, analyze its success using feedback and performance metrics.
For webinars, track engagement metrics like attendance, questions asked, or poll responses.
For events, review participation rates, attendee feedback, and social media buzz to identify areas for improvement.

How to Promote Facebook Group Events & Webinars through Ads

You need a strategic approach that targets the right audience, uses engaging visuals, and utilizes Facebook’s advanced advertising tools to promote Facebook group events and webinars effectively through ads.

1. Set Clear Goals for Your Event or Webinar

Before creating ads, define what you want to achieve. Are you aiming for registrations, attendance, or increased group membership?
Clear goals help you choose the right ad format and metrics for success.

2. Create a Dedicated Landing Page or Event Page

Ensure your event or webinar has a clear and professional landing page with:

Event details: time, date, and agenda.
A strong call-to-action (CTA), like “Register Now” or “Join the Group to Attend.”
Registration forms for easy sign-up.
Link this page directly in your ads to make registration seamless.

3. Choose the Right Ad Format

Facebook offers multiple ad formats to suit your needs:

Event Response Ads: Directly promote the event within Facebook.
Lead Generation Ads: Collect registrations without users leaving Facebook.
Video Ads: Share highlights or a sneak peek to grab attention.
Carousel Ads: Showcase multiple features or speakers.

4. Target the Right Audience

Use Facebook’s advanced targeting options to reach your ideal participants:

Custom Audiences: Target people who already engage with your group or website.
Lookalike Audiences: Expand your reach to people similar to your existing members.
Interest and Behavior-Based Targeting: Focus on users interested in topics related to your event.

5. Highlight Value in Your Ad Copy

Make your ad copy compelling and benefit-driven:

Mention what participants will gain (e.g., “Learn the latest marketing trends!”).
Include urgency (e.g., “Limited spots available!”).
Use simple, action-oriented language.

6. Use Eye-Catching Visuals and Videos

Use high-quality images or videos to make your ads stand out. Include:

Event branding or logos.
Photos of speakers or key attractions.
Short video teasers highlighting key content.

7. Optimize Your Ad Budget

Start with a small budget and test different ad formats and audiences. Scale up spending on the most successful combinations.
Monitor metrics like cost-per-click (CPC) and conversion rates to ensure efficiency.

8. Utilize Retargeting Ads

Use retargeting to re-engage people who:

Clicked on your ad but didn’t register.
Interact with your previous webinars or events.
This ensures higher conversions from warm leads.

9. Promote in Related Facebook Groups

While ads are effective, compliment them by sharing the event in relevant Facebook groups. Focus on groups with an audience aligned to your event topic.

10. Analyze and Optimize Your Campaign

Once the ads are live, track performance using Facebook Ads Manager. Evaluate:

Click-through rates (CTR).
Registration or attendance rates.
Engagement metrics.
Adjust your targeting, visuals, or copy based on insights to increase results.
FYI: Combine ads with organic methods like group posts, email campaigns, and live previews to increase members.

How Much Does Facebook Group Event & Webinar Hosting Cost?

Hosting Facebook group events and webinars is free when you use Facebook’s native tools like Facebook Events and Facebook Live.
There is no charge for creating an event or hosting a live session within your group.
However, additional costs may apply if you use:

Third-party tools for advanced webinar hosting (e.g., Zoom or StreamYard)
Facebook Ads to promote your event and reach a larger audience.

How Do I Charge For an Event or Webinar in Facebook Group?

To charge for an event or webinar in a Facebook group, you can use Paid Online Events, a Facebook feature that lets you set a ticket price and collect payments directly on the platform.
This is an ideal option for hosting paid sessions while keeping everything within your group.
Alternatively, you can use third-party tools like PayPal or Stripe to collect payments and share the access link with your group members.
However, Facebook’s Paid Online Events feature provides a seamless, built-in solution for both ticketing and hosting.

How to Send Facebook Group Event or Webinar Host Invite Link?

To send a host invite link for a Facebook group event or webinar, simply share the event’s co-host invitation option while setting up or editing the event.
Add the host’s name or email directly in the event settings, and Facebook will send them an invite to join as a co-host.
For webinars, if you’re using third-party tools like Zoom or StreamYard, generate the host link from the platform and share it privately with your co-hosts through email or direct messages.

How to Create a Facebook Group Event or Webinar QR Code?

To create a QR code for a Facebook group event or webinar, use a QR code generator by linking the event URL.
Simply copy the event or webinar link from Facebook,

Paste it into a free QR code generator tool like, QR Code Monkey or Canva, and download the generated code.
You can then share this QR code on posters, social media, or emails to make it easy for participants to access the event details with a quick scan.

How to Invite Your All Facebook Group Members to an Event?

To invite all your Facebook group members to an event, turn on the “Invite all Members” option while creating an event in the Facebook group.
You can also share your event link as a group post or pin it to the top of the group to ensure everyone knows about it.

Can a Private Facebook Group Create a Public Event?

No, a private Facebook group cannot create a public event. Events created within a private group are visible only to group members to maintain the group’s privacy settings.
If you want to host a public event, consider creating it through a Facebook Page or a public group instead.
You can still share your event details with your private group members if needed.

What are the Different Types of Webinars?

Webinars come in various types, each made for specific goals like education, promotion, networking, or engagement.
Choosing the right type depends on the purpose of your session and the needs of your audience. Below are the main types of webinars:

1. Educational Webinars

These webinars focus on teaching or training participants on a specific topic. Ideal for workshops, tutorials, or expert-led sessions, they help audiences gain valuable insights and practical skills.
They are widely used by educators, coaches, and professionals. If your group is focused on commerce, you could host webinars created for the members of buy-and-sell groups to teach them better sales techniques.

2. Promotional Webinars

Promotional webinars are designed to highlight the benefits of a product, service, or brand.
Businesses often use them for product launches, demonstrations, or marketing campaigns to convert attendees into customers by showcasing value.
If you own an affiliate marketing group, you can use the paid webinars to promote your products to people or other affiliate marketing groups can also hire you to host webinars for them if you have a great community.

3. Networking Webinars

These webinars create opportunities for participants to connect with like-minded individuals or professionals in their field.
They often feature breakout rooms, icebreaker activities, or panel discussions to foster community building.

4. Interactive Webinars

Interactive webinars prioritize audience involvement through live Q&A sessions, polls, or collaborative discussions.
This type enhances engagement and creates a more dynamic, participatory experience for attendees.

5. Onboarding Webinars

Onboarding webinars are used to introduce new employees, group members, or customers to a platform, product, or organization.
They guide participants through processes, tools, and expectations to ensure a smooth start.

6. Feedback-Driven Webinars

These sessions aim to gather input from attendees about a product, service, or initiative.
Often include surveys, discussions, or brainstorming to collect actionable insights for improvement.

7. Fundraising Webinars

Fundraising webinars focus on rallying support for a charitable cause or project.
These sessions typically involve storytelling, sharing impact data, and encouraging donations from attendees.

8. Celebratory Webinars

Celebratory webinars are held to commemorate achievements, anniversaries, or milestones.
They can include highlights of past successes, interactive games, or special guest appearances to make the event memorable.

How to Host Online Interviews on a Facebook Group Event?

To host an online interview in a Facebook Group event, you have to create an event first with a clear title, description, and schedule.
Use Facebook Live for interaction or tools like Zoom for integration.
Promote the Facebook event within the group, engage with members during the session, and share the recording afterwards to boost engagement.

What Is the Difference Between an Event and a Webinar?

The key difference between an event and a webinar is that an event refers to a broader gathering, either in-person or online, for various purposes, while a webinar specifically refers to an online seminar focused on sharing knowledge or information.
Here are the complete webinar and event details:

Aspect	Event	Webinar
Format	Can be in-person, virtual, or hybrid	Exclusively online
Purpose	Broad: networking, celebrations, conferences	Focused: educational, training, presentations
Audience Size	Small to very large	Usually smaller and more targeted
Interactivity	Varies; often includes social or networking elements	Highly interactive through Q&A, polls, and chats
Cost	May involve venue costs, travel, and catering	Usually lower cost; requires online tools only
Accessibility	Can require travel or in-person attendance	Accessible globally with an internet connection
Networking Opportunities	In-person interactions and connections	Limited to chat and breakout room features
Replay Availability	Rarely recorded or replayable	Often recorded and available for later viewing

When to Choose a Facebook Event or Webinar?

Event: Ideal for diverse goals like showcasing products, networking, or celebrating milestones.
Webinar: Best for focused learning, training, or expert presentations.
By understanding these differences, you can decide which format best suits your goals and audience.

How to Add a Host to a Facebook Group Event or Webinar?

To add a host to a Facebook event, edit the event details and use the “Co-hosts” option to invite them.
Here is the step by step process to add a cohost to a Facebook Group event:

Open your group, click on the “Events” tab, and select the event you want to edit.
Click on the “Edit” button (pencil icon) at the top of the event page.
Under the “Co-hosts” section, type the name of the person or page you want to add as a host.
Ensure they’re already a member of the group or an admin of a linked page.
Click “Save” to confirm the updates. The invited co-host will receive a notification to accept the role.

What Are the Best Hosting Platforms For a Facebook Event & Webinar?

Why Can’t I Create an Event in My Facebook Group?

You can’t create an event in your Facebook Group if you don’t have the necessary permissions, the feature is disabled for your group, or you’re using a mobile app with limited functionality.
Here are some reasons and solutions that why you are not able to create group events:

Insufficient Permissions:

Only admins or moderators can create events in Facebook Groups. If you’re a member, request an admin to grant you access or create the event on your behalf.

Disabled Event Feature:

The group admin may have disabled the event feature in group settings. Ask the admin to enable it under Group Settings > Features.

Using the Wrong Facebook App:

Some older or limited versions of the Facebook app may not support event creation. Update your app or switch to a desktop browser for full functionality.

Technical Issues:

A temporary bug or connectivity issue may prevent you from creating events. Try clearing your cache, restarting the app, or switching devices.

Group Type Restrictions:

Certain group types, like private or buy-and-sell groups with strict privacy settings, might not allow events. Check if the group type supports events.

Why Facebook Group Events are Not Showing?

If your Facebook Group events are not showing, it could be due to privacy settings, technical glitches, or display filters.
First, confirm that your group’s privacy setting aligns with your event visibility. For private groups, events are only visible to group members.
Next, ensure that the event status is set to “Published.” Unpublished or draft events will not appear in the group’s event list.
Technical issues, like outdated apps or browser cache, can also cause events not to display. Update your Facebook app, clear your browser cache, or switch to a different device to rule out these problems.
Finally, verify that you haven’t applied any filters in the group’s “Events” tab that might hide certain events.
By addressing these issues, you can ensure your group events are visible to all members.

Who Can Create an Event in a Facebook Group?

In a Facebook Group, only admins and moderators can create events, unless the admin has specifically allowed group members to do so in the group settings.
By default, admins and moderators have the authority to organize events to engage the group. If the group admin wants members to create events, they can enable this option.

Do I Need to Be On Camera in a Webinar?

You don’t need to be on camera in a webinar unless it’s required for your role as a presenter or panelist, but being visible can help build trust and engagement with your audience.
For attendees, using the camera is usually optional, and many webinars allow you to participate through audio or chat.

How Webinar Work?

A webinar works by hosting a live or pre-recorded session online where presenters share information, interact with participants and answer questions in real time using webinar software.
Webinars typically involve a host or panel of speakers who present content using slides, screen sharing, or live demonstrations.
The host controls the session, manages interactions, and ensures smooth delivery.

Can I Change Event Details After Publishing It?

Yes, you can change event details after publishing, but the process depends on the platform or tool you are using to manage your event.
Most event management platforms like Facebook groups allow event organizers to update event details such as date, time, location, description, or ticket pricing, even after the event is live.

Can I Delete the Event or Cancel it After Publishing?

Yes, you can delete or cancel an event after publishing. By cancelling the event you can access it later in the future and the members will also get notified and by deleting the event, you can’t access it later.

Here is the step by step process to delete or cancel an event:

Click on the three dots under the schedule where your event is showing.
Then tap on “Cancel Event”.
You’ll receive two options: “Cancel Event” & “Delete Event.”
Choose what you like and confirm.

What are the Benefits of Using Facebook Group for Event or Webinar

How to Use Paid Webinars to Get Premium Members?

You can use paid webinars to attract premium members by offering exclusive access to valuable content that isn’t available to others.
By including these webinars as part of your paid subscription group, you create a sense of exclusivity and added value for paying members.
These sessions can cover expert insights, actionable tips, or specialized training that appeals to your audience.
This strategy not only boosts memberships but also strengthens loyalty as members feel they’re receiving unique benefits.